How to Read Visual Communication English

Introduction:

Visual communication is the transmission of messages through the use of visual aids. It includes graphic design, typography, illustration, and photography. In today's globalized world, it is crucial to have a clear understanding of visual communication in various languages, including English. In this article, we will discuss how to read visual communication English.

Understanding Terminology:

The first step in reading visual communication English is to understand the terminology. Visual communication terminology includes various graphic design terms such as typography, color theory, layout, composition, and hierarchy. One should have a basic understanding of each term to comprehend the message conveyed through visual communication.

Hierarchy of Information:

The hierarchy of information is crucial in visual communication. It involves placing the most crucial information at the top, followed by the next important ones in descending order. The hierarchy of information is established through color, size, and typography. Colors used should be contrasting to emphasize on the main message. Size and typography can also be used to amplify the message's importance.

Understanding the Context:

Understanding the context is important while reading visual communication English. The context is the information provided regarding the message. It can include cultural or social references that can help decode the message's meaning. The understanding of context requires background knowledge about the message's target audience and their culture.

Conclusion:

In conclusion, visual communication plays a critical role in conveying messages in today's world. Reading visual communication English requires an understanding of terminology, hierarchy of information, and context. One should be able to comprehend different techniques used in graphic design and interpret the visual cues used to convey the message. With practice and patience, one can master reading visual communication English effectively.

References:

- Visual Communication: Understanding the Essence of Graphic Design by Sherilyn Young - The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles by Richard Poulin.